With each new version of Instagram's algorithm, increasing engagement and reach becomes an increasingly difficult task. But increasing your Instagram following isn't rocket science. With some simple tried and true hacks, you can organically grow your Instagram following and engagement in 2024.

Post Consistently

The first key is to post consistently - whether that's daily, multiple times per week, or weekly. Set a posting schedule for your audience and stick to it. Consistency shows Instagram that your profile is active and valued by your audience. When you post regularly, you build anticipation for your next post. It also helps people get into the routine of engaging with your content.

Leverage Instagram Stories 

Posting stories every day is hugely important when it comes to growth in 2024. People see content from accounts they follow on Instagram stories because the Instagram feed algorithm limits the visibility of posts. Ask questions, conduct polls, share brief updates, and get a glimpse behind the scenes. With consistent story posting you’ll gain new followers, connection, and visibility.

Optimize Your Instagram Profile

The first thing you need to do is optimize your profile. This optimization helps to convert your visitors into followers. Have a clear, recent profile photo and clean layout with your best 9 photos. Write a simple bio that shares who you are and what people can expect from your content. Include relevant hashtags and your website or other link. Add contact info and customize your highlights. Round out your Instagram profile so new visitors quickly get a sense of your brand.  

Use Relevant Hashtags Strategically

Leveraging Instagram hashtags is still an effective tactic for getting discovered in 2024. Research the main and niche hashtags that are relevant to your content and audience. Identify hashtags that are popular but not oversaturated. Incorporate a mix of larger and smaller niche hashtags in your posts and captions. Also encourage engagement by asking followers questions and having them use certain hashtags.

Engage With Your Audience  

It’s not enough to just post content and hope people interact. You have to proactively engage with both supporters and potential new followers. Set aside at least 30 minutes a day to reply to comments, like photos, follow potential new fans, and reach out directly to collaborate with influencers or accounts in your niche. Instagram algorithm favors those who drive engagement so it knows your content is providing value. The more genuine engagement your account has, the more visibility Instagram will give your posts.

If you are trying to grow your Instagram try using Grum. Grum is an Instagram marketing tool that helps creators and businesses grow their Instagram presence. With features like post planning, analytics, automation, and inbox management, Grum streamlines Instagram marketing. Check out Grum to save time and unlock growth on Instagram, it is really a great tool.

So,  to conclude, we do know that the Instagram algorithm will continue to pose challenges in 2024. But instead of playing catch up, get ahead with these proven strategies for growing your Instagram organically. 

Focus on providing value to your ideal audience with consistent posting and story sharing. Make sure you have an optimized profile that looks professional. Strategically leverage relevant hashtags to get discovered by new people. And most importantly, directly engage with supporters and new followers. 

Put these Instagram growth tips into practice now and you'll build an engaged audience this year, regardless of further algorithm changes.